Webinars

Breaking Silos: Using Data Integration to Improve Campaign Visibility and Decision Making

Data analytics is at the heart of determining CLV and campaign ROI. Yet only half of organizations claim their marketing decisions are being influenced by analytics [Gartner 2020]. The problem? Marketers spend more time manually compiling data, viewing siloed dashboards, and making nebulous recommendations than analyzing a complete picture of their campaigns, customers, and ROI.

Read full article