Data analytics is at the heart of determining CLV and campaign ROI. Yet only half of organizations claim their marketing decisions are being influenced by analytics [Gartner 2020]. The problem? Marketers spend more time manually compiling data, viewing siloed dashboards, and making nebulous recommendations than analyzing a complete picture of their campaigns, customers, and ROI.
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Data analytics is at the heart of determining CLV and campaign ROI. Yet only half of organizations claim their marketing decisions are being influenced by analytics [Gartner 2020]. The problem? Marketers spend more time manually compiling data, viewi...
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