Breaking Silos: Using Data Integration to Improve Campaign Visibility and Decision Making
Thursday May 20, 2021
View Instant CLV and Marketing Campaign Performance
In almost every business, especially in eCommerce and retail, customer lifetime value is arguably an all-encompassing metric. Good CLV estimates have the potential to determine future revenues, customer acquisition value, and measure campaign effectiveness.
Data analytics is at the heart of determining CLV and campaign ROI. Yet only half of organizations claim their marketing decisions are being influenced by analytics [Gartner 2020]. The problem? Marketers spend more time manually compiling data, viewing siloed dashboards, and making nebulous recommendations than analyzing a complete picture of their campaigns, customers, and ROI.
Join us as we discuss the importance of data integration and segmentation to effectively determine CLV and campaign ROI.
We’ll take a deep dive on topics including:
- The importance of data integration in effective campaign management.
- The varying degrees of data integration.
- Automating data integration for speed, reliability, and better decision making.
- How you can get started today.