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Partnership combines 25 years of expertise in sophisticated data and analytics solutions
Oakville, ON – March 06, 2018 – MaassMedia, a specialty digital analytics consulting firm based in Philadelphia, PA, and Indellient, a technology solutions and services firm with offices in Toronto and New York, are partnering to launch a comprehensive joint digital analytics solution. The partnership brings together MaassMedia’s expertise in digital analytics strategy, metrics frameworks, analysis, and visualization of web data with Indellient’s data, analytics, machine learning, and AI offerings.
A key component of the combined offering is the Data & Analytics Starter (DAS) Program. The DAS program is a best-practice driven framework designed to aid enterprises in launching data and analytics initiatives and in establishing a roadmap to success. The program prepares organizations to develop a data warehouse strategy which will enable them extract business value and insights from big data in daily, automated reports.
“As our clients become more mature in their use of data, they’ve wanted to actively pursue integration of digital data with customer, financial, purchasing, and other data sets that give them the means to improve customer experience, and to do sophisticated AI and machine learning based analysis,” says Aaron Maass, CEO of MaassMedia. “Through our partnership with Indellient, we are pleased to bring this capability to our clients.”
Gordon Uszkay, Director of Risk and Analytics at Indellient added, “We look forward to working with MaassMedia to enable organizations to keep pace with the digital revolution and to succeed with a roadmap that’s right for them. Together, we are well-positioned to help companies from all levels of digital analytics maturity, from those just beginning their data and analytics journey, to those who are more advanced and looking to take their analytics to the next level, such as machine learning or AI.”
Indellient, the creator of Blue Relay and a Top Canadian ICT and PROFIT500 company, empowers businesses to meet and exceed their critical business and technology objectives. We provide custom software development and IT professional services within today’s fastest-growing areas of Data & Analytics, DevOps and Business Process Management (Blue Relay). Using cutting edge technology and industry best practices, we provide efficient solutions to complex challenges and drive our client’s business forward.
Founded in 2008, MaassMedia is an independent, specialty analytics consulting firm located Philadelphia, PA, that provides guidance and leadership to leading global brands seeking to optimize their investments in digital multichannel content, marketing, and customer experience initiatives.
MaassMedia has expertise in analyzing digital customer journey, user experience, voice of customer, and social media data, working extensively with platforms such as Adobe Analytics and Google Analytics, as well as with social media listening, visualization, and optimization testing tools.
Media Contact for Indellient
Katie Hulan, Marketing and Communications Manager at Indellient
Media Contact for MaassMedia
Alisa Gross, Marketing Manager at MaassMedia