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ROI

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How to Choose KPIs for your Digital Marketing Campaign

March 31, 2021March 2, 2021

Black Box Thinking for Digital Marketing Analytics Last month I read the book Black Box Thinking by Matthew Syed,  where he highlights the importance of learning from past …

Read full articleHow to Choose KPIs for your Digital Marketing Campaign

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Measuring ROI for BPM: Reduced Tasks and Inefficiencies can Surpass Solution Costs

November 1, 2019May 29, 2017

Blue Relay brings visibility and control to your communication development processes, and ultimately saves you from monetary loss. But many …

Read full articleMeasuring ROI for BPM: Reduced Tasks and Inefficiencies can Surpass Solution Costs

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