One of the most important topics for marketing analytics is the prediction of customer lifetime value (CLV). Companies can use the CLV prediction to understand an individual client (dynamic …
Read full articleCalculating Dynamic Customer Lifetime Value (DCLV) using Data Science
In my last blog post, I talked about how to use machine learning models for fraud detection from a business perspective. …
Read full articleHow to Build a Fraud Detection System using Machine Learning Models
Natural Language Processing with the help of Machine Learning is the current win-win combination used to detect fraud and misinterpreted …
Read full articleNatural Language Processing (NLP) in Fraud Analytics