Using Shell Scripting within DataStage
What is scripting? Why should I incorporate it into DataStage? DataStage (referred to as DS for the remainder of this article) is …
Data & Analytics
Indellients Data Science approach to deep learning, machine learning and artificial intelligence lead to new growth opportunities and operating efficiencies
Data Management: Infrastructure & BI Tools
Having the right infrastructure is vital to a good data solution. But boy does that come with a lot of …
Data Management: Improving Data Accuracy
With the influx of data available to a company, it is easy to assume that this translates into knowledgeable information …
Breaking Silos: Using Data Integration to Improve Campaign Visibility and Decision Making
View Instant CLV and Marketing Campaign Performance In almost every business, especially in eCommerce and retail, customer lifetime value is …
Data Sharing has come to Redshift
In the last few months AWS has focused on releasing new capabilities for Redshift into general availability, some of which close gaps with existing Snowflake capabilities. …
How To Improve Customer Lifetime Value in e-Commerce
Did you know that the probability of selling to an existing customer is 60%-70%? For new prospects, that number drops to …
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How AI & ML are Improving Customer Experience in e-Commerce
Technology is evolving at lightning speed with machine learning (ML) and artificial intelligence (AI) taking the reins. It has disrupted …
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Omni-Channel Retail Analytics: How to Start Your Journey
Omni-Channel retail involves delivering a uniformed, frictionless shopping experience regardless of which channel consumers use to complete the purchase — …
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Marketing Your eShop: the Data Formulas you Need to Know (InfoGraphic)
Your business has been collecting data but might be having difficulties turning that data into actionable insight. Getting the most …
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Introduction to Data Warehouses for E-commerce
By 2025, over 175 ZB of data will be produced globally and nearly 30% of new insights will be generated in real-time. …
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How to Choose KPIs for your Digital Marketing Campaign
Black Box Thinking for Digital Marketing Analytics Last month I read the book Black Box Thinking by Matthew Syed, where he highlights the importance of learning from past …
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Transforming Natural Language Text to SQL
Comprehending natural language text, with its first-hand challenges of ambiguity and co-reference, has been a longstanding problem in Natural Language …